Artificial intelligence (AI) is no longer a futuristic promise but a reality that transforms our lives and businesses. But did you know that there are different types of artificial intelligence? In this article, we will focus on two of the most prominent: predictive AI and generative AI.

Predictive artificial intelligence uses historical data to identify patterns and trends to make predictions about future events. They can predict what will be the next best-selling product in your store, or detect potential machine failures before they occur. This technology is based on advanced algorithms that analyze large volumes of data to find hidden relationships.

On the other hand, generative artificial intelligence focuses on creating new content from the data it has been trained on. From intelligent chatbots for customer service to facilitating more efficient code creation, the possibilities are endless. This technology is based on artificial neural networks that learn to recognize patterns and generate new similar data.

How do they complement each other?

Predictive AI and generative AI often work together to deliver more complete solutions. For example, a predictive AI model can identify a growing trend in the market, and then a generative AI model can create customized advertising content to take advantage of that trend.

For example, in the healthcare world, predictive AI is used to predict epidemic outbreaks and personalize treatments, while generative AI can generate synthetic medical images to train diagnostic models. In the world of finance, predictive AI is used to detect fraud and predict market behavior, and generative AI can be used to generate customized financial reports.

While these technologies offer great potential, they also present challenges such as algorithmic biases and the impact on employment. However, experts agree that predictive and generative AI will continue to evolve and transform our lives in the coming years.

Artificial intelligence types such as predictive and generative are opening up a world of possibilities in various sectors. Understanding their capabilities and limitations is key to maximizing their potential and building a smarter, more efficient future. If you want to know more about these types of artificial intelligence and how they can help your business, contact us!